In January 2025, Pep Public Relations partnered with SEGA and Secret Sauce Society to bring the Sonic the Hedgehog Speed Cafe to Chamblee, Georgia—marking the fifth pop-up for the brand and the first in the state. During this limited time event, fans stepped into a fully immersive Sonic-themed experience featuring custom decor, exclusive merchandise, and a character-inspired menu.

The success of this event directly led to us collaborating on a second project, a PAC-MAN pop up cafe in collaboration with Bandai Namco.